• ContentVOX

Call us
0808 256 8789

Xerox launches Twitter contest to highlight “Ready for Real Business” campaign

By Alistair Harris

Interconnected people standing on the words 'social media marketing'

A popular manufacturer of copiers and scanners, Xerox is looking to convince the world of how it does so much more, with a new social media marketing initiative, according to an article published by mediapost.com.

Using a Twitter contest, the company is encouraging people to post and complete the line: “To me, real business means ….”,  with the hashtag #FlyWithXerox added at the end of the Tweet.

The winner will receive two round-trip tickets with Virgin America.

In a bid to highlight its other services, the company has also produced a number of new TV adverts to support its “Ready for Real Business “ campaign.

These adverts will feature Michelin and Virgin America, explaining what Xerox does to the two respective firms.

Vice president of global advertising for Xerox, Barbara Basney told Marketing Daily: “(We’re) expanding upon that some store to reinforce the fact that Xerox is not just a technology company.”

“We’re showcasing how we’re helping behind the scenes with services that most people don’t know we provide,” she added.

Social media news brought to you directly from ContentVOX, the news feed specialists.

© ContentVOX Ltd. 2010 - 2011
Head Office: Charter House, Sandford Street, Lichfield, WS13 6QA
London Office: 4th Floor, Albany House, 324/326 Regent Street, London, W1B 3HH