Blogging platform WordPress can be an effective tool for a copywriter in creating web copy, news feeds and distributing articles.
Traffic to your blog can easily be monitored through WordPress, there is a diverse selection of pre-installed WordPress themes, and blog posts can be written quickly and easily, with the option to use photo uploader tools.
WordPress also allows you to easily display and link to your business’ Twitter and Facebook site, and various other social networking platforms.
If you hire a specialist marketing company to do the copywriting for you, blogs and blog design will be taken care of, and you can ensure that by hiring a professional company, both the copywriting and design will be professional.
However, if you have no designer behind you, there are themes available on WordPress for you to choose from.
The best thing about using WordPress is that it is extremely easily to write articles quickly and have them published onto your blog as soon as you have finished.
It is also easy to track comments, block spam and reply to comments. This can all be done quickly and efficiently.
All comments are left in your pending box until you have approved them to be published on your site, ensuring maximum control.
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