Virgin America, in the run up to their fourth anniversary on August 6, are taking a highly creative approach to their latest Twitter marketing campaign, according to an article featured on clickz.com
To celebrate the landmark, the company will be sending a number of flight attendants – donning mock beards in homage to San Francisco Giants pitcher, Brian Wilson, who has been described by ClickZ as having the “facial hair of an Oregon logger”- to the game against the Philadelphia Phillies.
Those fortunate enough to spot the flight attendants in this Twitter scavenger hunt will receive Giants/Virgin America goodies, as well as entrance into a prize draw to win a free airfare.
The hashtag #FlyTheBeard can be used to track the progress of the scavenger hunt during the game.
Spokesperson for Virgin America, Abby Lunardini said: “These live game promotions can be dynamic. You never know what’s going to happen. We’ll leave the number of winners open, depending on how popular the promotion is.”
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