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Twitter purchase may alter social media marketing

By Ava Kelly

Letter blocks spelling 'social media'

Social media marketing is an important tool for companies around the world, but changes may be to occur soon for those involved.

This week, news was revealed that a deal had been struck between microblogging site Twitter and TweetDeck, another social media-related site.

Twitter is thought to have made the investment, its biggest since the site was established five years ago, in a bid to stay ahead of the game with other social media sites.

The deal is believed to have totalled $40 million (£25 million) in a mix of cash and stocks which changed hands as part of the deal.

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