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Twitter is top social media channel for UK businesses

By George Chapple

Words associated with social media

A survey has found that Twitter is now the most popular social media service among FTSE 100 companies. Facebook and corporate blogs are the least popular according to a survey conducted by UK-based corporate web development firm The Group.

They say that 45 per cent of the large-cap companies in the UK’s blue-chip index now have Twitter accounts, which is a rise of almost 50 per cent since November 2009. The results of the survey, published on the website Stockopedia, found that only 1 in 4 FTSE 100 companies has a Facebook page compared to 20 per cent a year earlier.

The Group Content Strategist, Frank Harkin, speculates that UK companies are eschewing Facebook because “it can be expensive to create bespoke elements for Facebook pages”  and “unlike Twitter, Facebook pages require a greater investment of time and energy to maintain.”

The survey also found that 39 per cent of the companies surveyed have an official YouTube channel, up from 29 per cent a year earlier and only 12% of constituent firms have a corporate blog, which is 200% more than a year earlier showing that corporate blogging may be on the increase as companies search for new ways to shout about their business.

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