The world of Twitter marketing has been given a further boost, with the launch of a new system that takes promoted tweets and places them in a user’s timeline – the place they’d usually receive updates from those they were following – according to a report featured on cnet.com.
Just last April, Twitter launched its promoted tweets program – allowing brands to pay for their tweets to appear, based on a keyword, in Twitter’s search results.
According to the company, the new system will only display promoted tweets to a user following that particular brand or business; these tweets are also said to appear just once and can be hidden from the stream if desired.
Moving to allay fears of intrusion to standard users, Twitter said in a blog post: “From the start, our philosophy around advertising has been simple: we put our users first and strive to create products that enrich the Twitter experience for every Twitter user.”
The new program is being tested initially with just a small number of companies, including Microsoft, Starbucks and Dell – who will pay each time a Tweet is clicked, retweeted or directly replied to.
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