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The Travel Industry Gets Own Facebook Marketing Tool

By Ava Kelly

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Following the success of Facebook marketing, the travel industry has created its own application which uniquely designed to allow travel companies to publish their brochures in a search and browse format within Facebook, the world’s most prolific social network.

TravelPromoter is the name of the application, which is free and allows users to browse details of each travel product, share comments and reviews with their friends, view pictures and videos, Like, and even book holidays.

The travel application was developed by Univalence. Their director, Geir Haugen said;

“Successfully using Facebook for increased brand awareness, richer customer engagement, cheaper and more efficient customer acquisition and now sales are all finally possible for any travel company or tourist office, big or small, using TravelPromoter.”

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