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The myths of Facebook Marketing

By Jack Adams

Rolled-up newspapers

Facebook Marketing is clearly an increasingly popular form of digital marketing. Due to the sheer amount of traffic on the web that is directed to the website, small emerging companies are beginning to use it as a port of call in a bid to get their brand out into the public domain.

However, as written by Mark Henricks on his Bnet blog, Facebook Marketing is much more than just creating a page. He has, from speaking to social media consultant, Alison Zarrella, produced “3 Facebook Marketing Myths.”

The first of these myths is that a business can get away with creating a page, post once a week and sit back and reap the rewards. Of course this isn’t true.

Effort is required, as is innovation and in great amount. As noted by Henricks, Facebook is a social networking site, so to sell a brand with conviction; it has to be something strong.

A second myth is that a business’s Facebook page should simply mirror that of their website. Again, false. The jargon used on an industry specific website may be appropriate, but to the casual link-clicker it probably won’t have much of an effect.

More subtle techniques need to be used, while the ram-the-message down throat technique may work on a company’s own site, it’ll more than likely just annoy on Facebook.

The final myth is that, for a company to succeed in Facebook Marketing, they need to build an app, purchase advertising, and hire a full time developer and the like.

While these things can undoubtedly help, the option to go low budget is there. Henricks argues that big brands will always be able to outspend the little ones, so the tactic that should be employed is to outsmart them instead – creating content to fit a suitable angle.

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