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Taking advantage of social media for your business

By Ava Kelly

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If your business isn’t taking advantage of social media you are really missing out.    In particular  social media marketing can help small businesses that normally have a smaller marketing budget. This type of marketing is typically very cost-effective and can see great results for a very small outlay.  Social networking websites like Twitter and Facebook see a huge number of loyal visitors each day. Facebook alone has over 500,000,000 active users, which is a huge pool of potential prospects and customers for your business. Here are some top tips to help you start utilising social media for your business:

1. Expand your branding – follow the branding on your website through to your Twitter account and Facebook page.

2. Viral marketing campaigns – these can be posted on your social media site, along with other items to draw interest in your business such as customer testimonials and even live product demonstrations.

3. Register with social news sites.  Your business can easily register with social news sites, such as del.icio.us, Reddit and Digg, to promote your company website.

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