Mobile giant Sony Ericsson has launched a Facebook marketing campaign to find the best reviewer for one of its two new feature phones, according to bestmediainfo.com
The company will reach out to a fan base of over 4.5 million globally and they be asked to answer a question, to be in with a chance of reviewing the new handset. 12 winners will then be chosen to receive the new phone and will be asked to design a 45 second video review to capture potential buyers.
The best reviewer, as voted for by Facebook fans, will then receive ten handsets to give out to friends and family.
“This is an exciting new competition to help us to keep in touch with our fans. Whether they are social media addicts or karaoke kings and queens, this is a great opportunity for them to get involved with our products before anyone else. Once launched, these two new phones will add even greater choice to our existing line-up of entertaining phones”, said Quentin Cordier, Product Marketing Manager, Sony Ericsson.
Prasun Kumar, Head – Marketing, Sony Ericsson India, said: ”Today’s consumers are on a continuous lookout for experiencing gadgets before making any purchase decision. With unique initiatives such as this, Sony Ericsson has strategized to bring about a new experiential approach that enables us to engage with our audience by an immersive experience.”
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