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Social networking is exactly that, says new study

By Alistair Harris

Social media

A huge study has found people who use Facebook have closer friends and are more socially-engaged.

The report counters the stereotype that people using the internet can become isolated and reclusive.

The Pew Internet and American Life Project spoke with more than 2,000 people in the US to find out the effect sites like Facebook have on their lives, social mobility and interactions.

And the results were quite surprising.

The report says Facebook users are more trusting than people who never go online, and they are 43% more likely than other internet users to believe “most people can be trusted”.

Facebook users have nine percent more close friends than non-users too.

The results tend to suggest networks of friends on Facebook trust each other’s recommendations and opinions, and are happier to engage with others in debate or discussions.

The research also underlines the persuasive power of social networking as a marketing tool for businesses.

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