Offering a considerably different type of Twitter marketing, the micro-blogging site has launched its long-awaited advertising product, according to New Media Age.
Entitled Promoted Products, Sky has become the first to use the paid Twitter marketing product, also allowing brands the use of Promoted Trends – which will enable brands to plug products in sponsored trends that will feature in locale-based trending topics.
Sky used the Promoted Trends feature to promote last night’s (22 September) season premiere of the newly acquired TV-hit, Glee.
BT, Electronic Arts, Paramount and Eurostar are amongst the other big names that Twitter will be including ads from in the coming weeks – in a bid to see how UK audiences react to the new feature.
Twitter’s UK general manager, Tony Wang said: “With a local team now in place to support the demand that we’ve seen, we look forward to making our suite of Promoted Products available to a wider audience of UK marketers in the coming months.”
Wang also took time to praise Twitter’s growth, adding: “This has been a particularly good year for Twitter in the UK,” continuing, “We have seen rapidly growing usage, with a 95 per cent increase in active users since the first of the year.”
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