Formerly the social networking site’s president and now a prominent shareholder, Sean Parker, has stated that the biggest problem faced by Facebook – a popular platform for social media marketing initiatives – is not privacy, but actually defection, according to a report published by the Telegraph.
Speaking at a TechCrunch Disrupt conference, Parker stated that some of Facebook’s most frequent users had moved to other social networking sites.
He said: “The strategic threat to Facebook is that power users have gone to Twitter or Google+.”
Defining “power users,” Parker said they were the users that generated large amounts of content consumed by other users on the site.
Going into more depth in explaining the problem, Parker stated: “I don’t think privacy is an issue. That may be controversial but I don’t think that’s Facebook’s biggest problem.
“I think Facebook’s biggest problem is the glut of information that Facebook’s power users are overwhelmed with… (Facebook) needs to address the need of power users to have more controls,” he continued.
Parker, when questioned on whether Google+ could ever surpass Facebook as the Internet’s most popular social networking site, responded: “It can happen – it obviously happened with people switching from MySpace to Facebook – but it requires systematic consistent product executive over a period of time; but it also requires the systematic failure on the part of the incumbent network.”
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