An important part of a Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans.
1. Discount codes and coupons
Discounts and specials are definitely among the most popular ways of rewarding Facebook fans. Some companies tie discounts and coupons to certain activities or events.
2. Help fans to give back
Many companies also reward fans by helping them give back, try charity donations for your fan base.
3. Recognise individuals
One completely free way to reward and recognize fans is to showcase an individual fan on your Page. Social media consultant Sarah Evans suggests that you “select a fan of the week. Interview the individual, post it on the Page and encourage dialogue around the person, not your brand. You can reward people with this honor who frequently contribute to the page or are loyal customers.”
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