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Paramount Pictures turn to Twitter marketing to promote latest Paranormal Activity film

By Alistair Harris

Interconnected people standing on the words 'social media marketing'

With the third film in the popular Paranormal Activity series scheduled for release next month, studio Paramount Pictures has implemented the use of a Twitter Marketing campaign in order to promote the movie, according to an article published by WebProNews.

The campaign, entitled “Tweet To See It First”, will allow users to choose a city that is closest to them, and then contain their city of choice in a tweet. Those top 20 with the most tweets will have the chance to see Paranormal Activity 3 three days before it’s official world box office opening date.

Using the film’s official website, users can select the city they are closest to – and then subsequently tweet about. Users can also keep track of the content with the real-time updated leader board.

Paramount’s campaign is open to users worldwide and will end at 11:59 (PST) on October 13. Paranormal Activity 3 opens on October 21.

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