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Online recruitment takes hold of social media

By George Chapple

Words associated with social media

According to onerec.com, the recent rise in online recruitment through social networks is believed to be due to the success of social media marketing.

A new study by Experian Hitwise showed that social networking sites collectively received more than 2.4 billion hits from UK visitors in January this year.

Websites like Facebook and Twitter are now more popular than entertainment platforms such as BBC iPlayer. Ankur Shah, CEO of an Experian company, commented that these latest figures show the rapid encroachment of sites that were originally intended for social purposes, into business and transactional spheres.

“Social networks and search complement each other. To reach new and existing customers, transactional websites need to use both channels effectively. Social networks, however, allow brands to tailor communication, reaching exactly the right audience at the right time. The numbers also showed that, while Facebook did account for 56 per cent of all social media traffic, there was significant interaction between different social media sites. This indicated that recruiters looking to hire through social networks would be mindful to have a diverse social-media marketing strategy,” added Shah.

Online recruitment is not as simple as tweeting and posting on platforms. Any successful social media strategy will involve followers, collaboration and engagement. A way to begin this process is to keep the content on social media sites fresh and relevant.

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