According to you-story.org, the UK’s first and longest established inventory management franchise, No Letting GO, is stepping up its marketing activity on social media platforms. No Letting Go is hoping to exploit the huge potential by the ever growing new users on social media channels.
Recent research conducted by management consultancy McKinsey, revealed that 63 per cent of 3,000 businesses claimed that their presence on social media sites including Twitter, Facebook and LinkedIn has increased the effectiveness of their marketing. They also suggested that knowledge of social media marketing tactics is destined to reap positive rewards for a brand.
The research by McKinsey also revealed that social media marketing is a more cost effective method than traditional marketing methods.
Nick Lyons, managing director of No Letting Go, said: “We have always prided ourselves on being an innovative, forward thinking brand and embracing the concept of social marketing is a natural move for us. Whilst we are already using some of the accepted tried and tested social media vehicles, we are keen to develop a strategic, planned programme of activity, which will ensure a sustained online presence commensurate with an established, highly credible national brand.”
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