Renowned British fashion house Burberry is utilising Facebook marketing in the launch of its latest fragrance, according to a report featured in the Telegraph.
Burberry Body is set to officially launch today (August 23), but fans of the Burberry Facebook fan page have been able to request an exclusive sample of the eau de parfum.
The company are rumoured to have been working on the launch for a number of years: Christopher Bailey, chief creative for Burberry, revealed that they were really looking to make a big statement, while at the same time connecting everything within the brand.
He said: “Through Burberry Body we want to unite all our audiences and give them a very distinctive point of view.”
Supported by actress and model Rosie Huntington-Whitely in advertising campaigns, Burberry Body has been described as having an aroma of ‘rose, freesia, peach and iris with green absinthe, cashmerean musk and vanilla.’
Bailey stated: “It’s so much more than a fragrance to us.
“It’s the biggest launch we have ever done – one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world.”
With around 7.9 million fans of their Facebook page already, it’s clear the social networking site has proven to be successful for the British fashion house.
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