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Unilever look for customer feedback via new Facebook initiative

By Ava Kelly

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Unilever, the multi-national corporation behind popular brands such as Walls, PG Tips and Persil, has announced a new Facebook marketing initiative, according to an article featured on marketingmagazine.co.uk.

Entitled “The Unilever VIP programme,” the Facebook page will invite consumers to provide feedback on the latest brand initiatives and campaigns; those who sign up will also gain exclusive early access to new products, money-off promotions, as well as invites to special Unilever events.

The first consumers to sign up as part of the initiative will be invited to take a first-look at Carte D’Or’s brand new packaging, review Domestos’ new range of Toilet System products and provide opinions on a TV advert for Surf.

Consumers in the UK will be the first to experience the VIP initiative and media director for Unilever UK, Rachel Bristow spoke about the importance of doing something slightly different.

She said: “We have been working on this initiative for several months. The UK is a pilot country and we wanted to build something scalable, interesting and rewarding for customers.”

Bristow added that of the 6,000 people who have already “liked” the Facebook page, around 90 per cent have become members of the initiative; finishing she added that ultimately: “This is about getting consumer feedback and making them feel important in our decision making.”

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