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New Facebook viral channel provides growth opportunity for fan pages

By Alistair Harris

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Facebook has launched a viral growth channel that will allow fan page administrators to invite users to ‘like’ their pages, according to a report published by Insidefacebook.com.

Appearing as a notification, the invitation will assist page growth and could help the reach of Facebook marketing campaigns.

Notifications are significantly more noticeable than the previous system of ‘Recommended Pages’ as they generate automatic email notifications, which are more likely to produce a higher conversion rate.

Inside Facebook stated that an initial test of the system displayed a high conversion rate; this was attributed to the user being able to view the invite as soon as they logged in, as well as being able to see the sender’s photo – gaining a better level of trust.

With no limit to the number of invitations that can be sent, it is thought that this viral channel could potentially help smaller businesses establish an initial fan base for their page without the extra social media marketing costs.

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