Formerly a hugely popular platform for advertisers looking to launch social media marketing campaigns, Myspace has cancelled its plans for a glitzy event to mark the social networks re-launch, according to an article published by Venture Beat.
It was originally hoped that the event could be used as a platform to convince people that Myspace was still a site with much potential.
To combat falling visitor figures – the latest of which, for August, represented a 44 per cent decline on the previous year’s figures, according to comScore research – Myspace is planning to make the site more music-focused.
However the event has been scrapped as progress on the revamp is not as advanced as previously forecasted, according to a Wall Street Journal article.
A newly scheduled event will see the site instead re-launched at New York’s Advertising Week event – to take place next month. A concert featuring a performance by Myspace investor, Justin Timberlake, amongst others will mark this re-launch.
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