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Microsoft moves to apologise for Twitter faux pas

By Alistair Harris

Laptop keyboard in use

Microsoft has moved to limit the damage caused by a recent piece of opportunistic Twitter marketing, according to a report published on clickz.com.

In light of singer Amy Winehouse’s death on Saturday (July 23), Microsoft’s UK PR account, @tweetbox360 posted a tweet at 6:30 am, yesterday (July 25), which stated: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”

Following a number of angry tweets by users about the potentially insensitive nature of the move, @tweetbox360, an account used to promote the Xbox, posted two apologies later in the day. The first said: “Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you.”

“With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time,” said the second apology.

Microsoft found itself in a similar predicament earlier this year, when its search engine Bing attracted widespread criticism for trying to launch a commercially related marketing effort around the Japanese tsunami.

Twitter marketing news brought to you directly from ContentVOX, the news feed specialists.

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