Possibly one for the future in the world of social media marketing, Canadian company, Keek has managed to secure around $5.5 million in funding, according to an article published by TechCrunch.
The financial investment has come from a consortium consisting of AlphaNorth Asset Management and Plazacorp Ventures.
With an overall aim of becoming a video-based version of Twitter, Keek allows people to post video status updates using either a webcam or a series of mobile applications.
Currently possessing the ability to run a video at just over half a minute in length, the “micro-vlogging” is fully integrated with other social networking sites such as Facebook and Twitter – making it easy to share content across various platforms.
Although currently in the very early stages, the services provided by the Toronto-based company, could, if it becomes popular, provide marketers and advertisers with a unique outlet for innovative social media marketing campaigns – though it is expected to face competition from a similar service – Tout.
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