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Micro-vlogging platform, Keek, secures $5.5 million in funding

By Jack Adams

Mouse cursor pointing at the words 'social media'

Possibly one for the future in the world of social media marketing, Canadian company, Keek has managed to secure around $5.5 million in funding, according to an article published by TechCrunch.

The financial investment has come from a consortium consisting of AlphaNorth Asset Management and Plazacorp Ventures.

With an overall aim of becoming a video-based version of Twitter, Keek allows people to post video status updates using either a webcam or a series of mobile applications.

Currently possessing the ability to run a video at just over half a minute in length, the “micro-vlogging” is fully integrated with other social networking sites such as Facebook and Twitter – making it easy to share content across various platforms.

Although currently in the very early stages, the services provided by the Toronto-based company, could, if it becomes popular, provide marketers and advertisers with a unique outlet for innovative social media marketing campaigns – though it is expected to face competition from a similar service – Tout.

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