A growing platform for social media marketing initiatives, LinkedIn, has broadened its global reach with the opening of an office in Japan, according to an article published by ClickZ Asia.
In a bid to appeal to business professionals in the region, the social networking site has also launched in Japanese – the first Asian language to be feature on site.
LinkedIn already has an Asian Pacific and Japanese user base of 20 million; according to Julie Inouye, LinkedIn’s senior manager of corporate communications, the company has a number of goals, including membership expansion and formation of partnerships in the country – a tactic that has proved fruitful for both Twitter and Facebook in the past.
The new Japanese office follows the launch of a regional sales centre in Singapore earlier this year; LinkedIn has also displayed a considerable interest in expanding across the region, with Malaysia, Indonesia and Thailand mooted as possible locations for new offices.
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