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Job Hunters utilise Twitter

By Lauren Myatt

Laptop keyboard in use

Twitter may be seen by some as a form of social interaction, but many companies use it as a valuable social media marketing tool, and now the recruitment sector has got in on the act.

Twitter doesn’t release user numbers, but most public estimates put the user base at around four million to five million, that’s quite a formidable group for job seekers to tap into.

Step 1 – Create a Twitter Account

Since you will be using this account for a professional job search, you need to brand yourself as a professional, take the time to create a profile that will attract others in your target market. If you don’t have a blog or website, you can connect it to your LinkedIn profile. Use key words in your profile that will communicate your education and/or job experience.  Next use a professional looking avatar, usually a picture.

Step 2 – Work on your followers

It’s often not “what you know”, but “who you know” when it comes to getting your foot in the door.  Job recruiters are now using Twitter to look for potential job applicants. Search for the companies you are interested in working for using LinkedIn or Google for their Twitter username.

Step 3 – Step 3-Get the word out that you are job hunting

Once you’ve established a strong follow list and are following some recruiters, use the 140 characters to craft a simple job statement, including the type of job you are interested in and the type of company or industry that most interests you.

Step 4 – Make use of the Twitter job resources

Some applications have been created to help job seekers.  One of these tools is @microjobs: employers use the service and jobs are tweeted to their followers.  Also try TweetMyJobs, which has up to the minute job postings.

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