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Integrated social media benefits retailers

By Alistair Harris

Words associated with social networking

A new report by retail analysts Verdict claims shops which combine e-commerce operations with social media are reaping the rewards.

Businesses which separate their online stores from networks like Facebook and Twitter are potentially missing out on thousands of customers, the report concludes.

The report says that whilst many retailers have set up Facebook profiles, or Twitter feeds, many are not doing enough to drive visitors to their online stores.

It suggests businesses who take a joined-up approach to social media marketing have seen increased internet traffic and sales, and created a better ‘buzz’ about their products.

Retailers which have embraced social media have found visitors stay on their sites for longer, look at more products, and return more often. Simply linking relevant YouTube content, blogs or Facebook updates to the main retail site has provided a huge boost.

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