Social media can be a powerful weapon in a business’s arsenal. It can put you in touch with existing and potential customers. Giving your business a voice will make your business more personable, trustworthy and approachable.
With over 500 million regular users, Facebook is a powerful tool. Users can ‘like’ your page and become fans of your business. Facebook is free and vital to any marketing strategy. It can be the key to generating interest and discussions about your business and products.
Links from your Facebook page can navigate people back to your website, and allow you to gain feedback from customers. An example of this would be on a business’s fan page, you can ask your fans and customers for feedback on how to improve your website.
Writing fresh copy will give your website credibility and allow you to home-in on new customers. Websites with fresh and relevant content updates will improve your ranking on search engines like Google.
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