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Hotels could invest more in social media marketing

By Lauren Myatt

Circle of people around the words 'social network'

Many businesses are now looking towards setting funds aside for social media marketing including many leisure industries.

The same applies to hotels but it could be more difficult to control the content on social networking sites leaving companies open to negative comments about their hotel stays.

The sudden and increased avenues of social media platforms has in fact had a massive impact on hotels and has quite often increased business by end users posting good reviews of hotel stays for others to see.

This is great news for hotels and a smart way for them to raise public interest in their hotels but they have to handle negative feedback delicately as it could potentially be very damaging to business.

The general marketing activities for many holiday companies and travel research companies is predominately online so moving over to social media marketing seems a natural step for many hotels, especially the larger chain ones.

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