The Institute of Fundraising has produced new guidelines for charities looking to maximise their fundraising through social media.
The increasing prevalence of social media networking sites, such as Facebook or Twitter, has seen a boom in major corporations growing their brands online.
Now charities are hoping to raise awareness of their work, and attract donors online.
The Institute has drawn up guidelines, with telecoms company BT, to help charities ensure they strike the right tone to get their social media marketing right.
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