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Harrods launch mobile social media app

By Lauren Myatt

Mouse cursor pointing at the words 'social media'

London’s most famous retail store, Harrods, have launched a mobile phone app for iPhone to step up their social media marketing strategy according to brandrepublic.com.

The luxury department store have launched the app to help customers navigate around the store and will also allow shoppers to find their location whilst shopping.

Also included within the app is a function that will give shoppers a history of the store, a 3D visualisation tool and also an events calendar.

Mark Briggs, store image director, Harrods, said: “The Harrods iPhone app is an exciting new way for us to further engage with our customers.

“We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods app is set to become a vital part of the shopping experience at the store.”

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