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Google purchase Fflick for $10 million

By George Chapple

Google purchase Fflick for $10 million

Google’s recent purchase of Startup Fflick is an attempt to aggregate conversations about specific videos on Youtube across a number of social media platforms, according to thedrum.co.uk.

Video sharing on social media sites is growing in demand. There are over 400 tweets per minute which contain a link to a video on Youtube, whilst Facebook users watch over 150 years worth of video every day.

Shiva Rajaraman, an employee at Google, said in a statement that the search engine went ahead with the purchase because:” the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in.”

The changes mean that when you sign into a social media platform like Twitter, you will be shown a list of the top-ranking movies. Next to each film will be a set of relevant tweets from people you follow. Consumers will also be able to browse through by sentiment, either viewing a stream of positive or negative tweets about each movie.

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