The action taken by car manufacturer Ford, one of the first businesses to set up a Google+ brand page, even though Google didn’t want business setting up before its specific pages were created, shouldn’t really come as too big a surprise – according to an expert.
John Talty, writing for International Business Times, has explained how the automotive giant has become one of the leaders in social media marketing.
Possessing around 780,000 fans on their Facebook page, 53,000 LinkedIn followers and a further 75,000 followers on Twitter, Ford have usurped – if only in figures – the social media following of its main US rival, General Motors.
Head of social media for Ford, Scott Monty, expressed the importance of teamwork and transparency for success within social platforms.
Talking about the importance of keeping up with new media, he said: “People want to be included in what’s going; they want to be part of something bigger than themselves. We knew we had to transform how we told our story and we saw social media as more and more important.”
Utilising each social media platform for different content is one of Ford’s key marketing strategies.
Monty finished by stating that the company were taking the high standard they are known for in the automotive industry and bringing it to their digital marketing strategy.
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