Facebook have been caught red handed using a major public relations firm to plant negative stories about archrival Google’s competing services.
Facebook have now admitted the claims, and the episode highlights the increasing friction between two of the most prominent companies in the online world.
The move is an embarrassing backfire for Facebook, as the clumsy PR stunt has grabbed attention instead of shining a negative spotlight on Google.
“This allows Google to appear to be the good guys and Facebook the bad guys,” said Carl Howe, analyst with the Yankee Group.
It is thought that the company will be making full use of Facebook marketing to try to recover from the bad publicity, as the two internet giants fight it out for acquisitions such as the take over of Skype.
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