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Facebook publishes guide for businesses

By Lauren Myatt

Letter blocks spelling 'social media'

Social media giant Facebook has launched a guide for businesses on advice on how to get the most out of social media marketing according to readwrtieweb.com.

The 14-page pdf document will allow potential Facebook marketing companies to gear their campaigns according to recommendations by Facebook, allowing businesses to get the most out of their strategy.

The “Best Practice Guide: Marketing on Facebook” will give advice on advertising products, social plugins, analytics and other tools to grow a business.

Although mainly useful for Facebook alone, the guide does give hints and tips on general social media marketing which could be useful for other forms of social media marketing, for example, Twitter.

Most of the guide is broken down into different sections focusing on business objectives, with each suggesting five topic suggestions for achieving a businesses marketing strategy.

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