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Facebook overtakes Google in small business marketing tool popularity

By Jack Adams

Interconnected people standing on the words 'social media marketing'

According to a report on nebsmarketingstore.ca, Facebook has surpassed Google in its use as a marketing tool by small businesses.

Based on a study released earlier this week by business network, MerchantCircle, it was found that 70 per cent of those involved in the study claimed they used Facebook for marketing purposes. This represents a significant climb from the 50 per cent registered before and nudges the social networking site ahead of Google by four per cent.

The growth in popularity can be attributed to the rise of social media marketing.

Social media marketing is becoming seen as a more innovative and effective way of establishing a new business brand. This was reflected by the 37 per cent of respondents that also felt Facebook was one of their most effective marketing tools.

Darren Waddell, vice president of marketing at MerchantCircle, commented: “Online marketing continues to be a challenge for most local businesses, and many merchants with very small budgets and almost no marketing resources.”

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