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Facebook most searched UK brand

By George Chapple

Words associated with social networking

Social media platform Facebook was the most searched for brand throughout the UK in 2010, beating YouTube to take the crown.

According to itproportal.com, social media sites were the most popular online pages in 2010, accounting for 12.3 per cent of all UK visits in January 2011. Facebook announced that in January alone they received 2.4 billion visits.

The new research highlights the potential of social media marketing as a medium to engage with customers and increase website traffic.

Facebook accounted for 3.7 per cent of all UK searches on Google, Yahoo and Bing, and when taking into account misspellings and abbreviations, Facebook accounted for 6 per cent of all UK searches.

eBay was the third most searched brand by Britons, followed by online retailers Amazon and Argos. YouTube accounted for one per cent of all searches, and over the year saw a 22 per cent increase in visitors to the site.

Robin Goad, Research Director at Experian Hitwise, said: “We know that these social networks are extremely popular, but it’s interesting to see how much impact brands like Facebook are having online against major retailers and news and media brands.

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