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Facebook Marketing Tips For Entertainment Brands

By Ava Kelly

Words associated with social networking

While some businesses are still figuring out the value of building a fan base, entertainment brands understand that a vibrant fan community is critical to their success.

Here are four ways entertainment brands can accelerate their Facebook marketing.

Engage with questions, polls and quizzes

Hit TV show GLEE  is a fan of this approach, posting a poll every Tuesday to spark conversation around the show prior to its airing that night. These weekly polls routinely generate thousands of interactions.

Reward fans

Engaging fans is one way to keep them happy; rewarding them is another.  Some entertainers have found that sharing exclusive or free content gives fans a reason to come back time and again.

Go behind the scenes

Letting fans get behind-the-scenes is not only an effective way to reward them, but also a great way to take more ownership of your personal brand.  Try doing a “behind-the-scenes” video before a shoot or a show.

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