It’s by far the biggest, and by far the fastest – Facebook is leading the way for social network speeds, according to a new survey.
Research by AlertSite, which monitors web performance, found Facebook has the fastest page response times, despite having 700 million members worldwide.
It takes an average of just 0.7 seconds for Facebook pages to respond, the research found. Facebook has improved load times consistently over the past few months – it took more than one second for pages to load in the last quarter of 2010.
LinkedIn is second in the list, with 1.34 second average page load times, followed by YouTube with 1.58 seconds.
Failed social network MySpace, recently sold for a snip at $35m despite being valued at $12 billion just five years ago, had the slowest page load times, at 3.85 seconds.
In terms of page availability, Facebook also ranked top, with pages available 99.98% of the time. YouTube was a close second place at 99.97%.
The worst for availability however was Twitter, with 99.60%.
Industry experts estimate that one hour of website downtime could result in lost sales of $21,000 – effective social media marketing therefore relies almost as much on the availability of hosting websites as it does on effective advertising.
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