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Facebook Forms ‘Client Council’ To Advise On Advertising

By Ava Kelly

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Facebook announced today that a 12-member client council has been developed to give the social network input on advertising and marketing.  The announcement came at the Cannes Lions International Festival of Creativity.

An invitation-only group, the client council will consist of agency leaders as well as Facebook’s biggest global clients.  The different companieswill rotate membership each year to give them a chance to participate and influence Facebook’s various ad offerings.

Facebook VP-Global Ad Sales Carolyn Everson said;

“We need a way for the clients to have a formal mechanism to give us input, so we can learn from them and so they can get a glimpse of what we’re doing ahead of the general public.”

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