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Facebook changes improve social media marketing

By Alistair Harris

Words associated with social media

New services on Facebook are set to overhaul the way companies use social media marketing to raise awareness of their brand.

At the turn of the year, the social network introduced new Facebook iFrames feature which allowed Facebook fan pages to more or less become websites in their own right.

Now FB X-Tab is out, and is pushing marketing via social networks into the realm of News Feed Optimisation.

This allows marketers to direct users straight to their products via popular newsfeeds – which are regularly checked by all Facebook users as they appear on their homepages.

Facebook is looking to constantly improve the way it gives users information they may be interested in, and changes such as FB X-Tab will allow marketers to harness the huge audience available on social networks like never before.

News on Facebook marketing brought to you by ContentVOX, the news feed specialist.

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