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Facebook and Twitter join forces for concurrent update feature

By Alistair Harris

Social media

To combat the impact of Google+, Facebook is all set to join forces with Twitter.

The move will allow users of the social networking site to update their Twitter feed from directly within their Facebook account.

Although this ‘new feature’ isn’t exactly brand new – many third-party applications have provided users with the ability to update a number of social network profiles from within one interface – this will mark its first official implementation.

While a move of some significance, the feature’s reveal has been rather low-key.

Found hidden away in Facebook’s update to its Subscribe for Public Figures document (released earlier this month) and titled “Can I update my Twitter followers from Facebook?” the point revealing the feature reads:

“Link your profile or page to your Twitter account. Once you link your accounts, your Twitter account will be updated every time you post a public update to Facebook. Note: Only posts whose privacy you set to Public using your inline controls are eligible for this…”

The feature is expected to make operating social media marketing campaigns between the two respective platforms much simpler for brands and advertisers a like.

Social media news brought to you directly from ContentVOX, the news feed specialists.

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