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Dove and Ikea explore social media

By George Chapple

Interconnected people standing on the words 'social media marketing'

Brands Dove and Ikea are looking to invest in social media marketing in an attempt to increase communication with new and existing customers.

Ikea are launching a Facebook marketing campaign which draws on the battle of the sexes. Users are being invited to visit their page and vote for whether men or men are the messier sex. The idea was developed for UK consumers, after research showed that British people live in the smallest homes in Europe with fewer rooms.

Unilever-owned brand, Dove, is to launch a new marketing strategy in the coming weeks after ditching their long-running ‘real beauty’ campaign. The new campaign is set to focus on ‘Body Language’, and how Dove products make you look more attractive and improve confidence.

The campaign will be centred around their Facebook page, with television and press to be used to support the social media push.

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