• ContentVOX

Call us
0808 256 8789

Domino’s use social media to market Reggae Reggae pizza

By George Chapple

Social media

Domino’s have launched a social media campaign to market their new Reggae Reggae pizza, which is made with Levi Roots’ sauce, according to thedrum.co.uk.

Facebook is the hub of the social media marketing strategy, and fans who have liked Domino’s page will be able to order a large Reggae Reggae pizza at a special promotional price of £9.99. The exclusive offer givers Facebook users the chance to try the pizza seven days before the pizza officially goes on sale.

In addition to the new pizza, the pizza firm will also be host a number of other offers on the site in an attempt to capture the growing number of UK users on social media sites.

Simon Wallis, sales and marketing director at Domino’s, said: “Online sales are up 62.9% for the first quarter of this year and our number of fans continues to grow steadily – currently over 165,000. As part of our online innovation and commitment to engaging with fans, we wanted to reward them with this special sneak preview.”

Social media news brought to you directly from ContentVOX, the news feed specialists.

© ContentVOX Ltd. 2010 - 2011
Head Office: Charter House, Sandford Street, Lichfield, WS13 6QA
London Office: 4th Floor, Albany House, 324/326 Regent Street, London, W1B 3HH