Domino’s have launched a social media campaign to market their new Reggae Reggae pizza, which is made with Levi Roots’ sauce, according to thedrum.co.uk.
Facebook is the hub of the social media marketing strategy, and fans who have liked Domino’s page will be able to order a large Reggae Reggae pizza at a special promotional price of £9.99. The exclusive offer givers Facebook users the chance to try the pizza seven days before the pizza officially goes on sale.
In addition to the new pizza, the pizza firm will also be host a number of other offers on the site in an attempt to capture the growing number of UK users on social media sites.
Simon Wallis, sales and marketing director at Domino’s, said: “Online sales are up 62.9% for the first quarter of this year and our number of fans continues to grow steadily – currently over 165,000. As part of our online innovation and commitment to engaging with fans, we wanted to reward them with this special sneak preview.”
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