• ContentVOX

Call us
0808 256 8789

Could new trademark begin Google shift to social media?

By Alistair Harris

Mouse cursor pointing at the words 'social media'

Reports in San Francisco claim Google has trademarked the name Photovine – believed to be a new social photo-sharing service.

The San Francisco Chronicle reports that the search engine giant could be looking to move into social networking territory, as an alternative to its traditional search page.

Google is clearly aware of the way Facebook has moved swiftly to dominate the social side of the web – and in many cases, Facebook has even replaced the need for a search engine for internet users.

The +1 button recently introduced by Google drew direct comparisons with “liking” on Facebook or giving a thumbs-up on YouTube. For searchers, it means the engine can give more preferential results by analysing previous +1s on results and apes other recent developments in social media marketing.

Google already has a photo sharing service – and it is not known yet if Photovine is being lined up as a direct replacement, or a rebrand for this service.

Social media news brought to you directly from ContentVOX, the news feed specialists.

© ContentVOX Ltd. 2010 - 2011
Head Office: Charter House, Sandford Street, Lichfield, WS13 6QA
London Office: 4th Floor, Albany House, 324/326 Regent Street, London, W1B 3HH