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Budget airline steps up social media presence

By George Chapple

Interconnected people standing on the words 'social media marketing'

According to thedrum.co.uk, easyJet have launched their own blog and online community to increase communication with existing and new customers.

The blog will provide a central platform for easyJet to promote their services and brand personality, whilst helping their organic search ranking.

To celebrate the launch of the blog, the airline teamed up with UK travel writers and held a 150-hour “blogger challenge”, to boost easyJet’s social media marketing strategy.

James Lee, marketing manager UK at easyJet, said: “Social platforms are part of everyday life for many of the people who fly with us. It is important that we participate in these platforms and make it as easy as possible for our passengers to engage with us, wherever they are online.

“We are excited to be pushing the boundaries and are always looking for new solutions to integrate everything we do online, with the wider business.”

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