Good quality web copy can transform your business. Fresh relevant content posted on your website will be picked up by search engines, and could be the difference between being placed on page two or page one of a Google search.
Every word on every page of your website will help build up a picture of your business to a customer. Copy can be used to build or strengthen relationships with potential clients.
If your website has news updates and distributes content through news feeds across social media sites like Facebook and Twitter, this will say to customers that your company embraces new technologies and you want to hear what your customers have to say.
If the web copy is disengaging or too long, chances are the reader will either not bother or just skim read the content, which could mean they take their business elsewhere.
New content on your site will give returning customers a reason to come back. Posts usually cover the latest news within your industry, announcements on new products and services, or notify customers of any personnel changes.
Web copywriting news brought to you direct from ContentVOX, specialists in web copywriting and SEO.