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BBC look to shake up digital marketing portfolios

By Lauren Myatt

Young male with laptop

The BBC is reportedly looking to review its online marketing agency arrangements after it looks to consolidate the number of shops online according to brandrepublic.com.

The review will cover all aspects of their online presence from social media marketing to online advertising with all communications agencies working with the BBC looking to retain their relationships.

A recent advertising review saw the corporation add Karmarama and retain Rainey Kelly Campbell Roalfe/Y&R to its portfolio of agencies.

The bulk of the organisations advertising is dealt with by a number of agencies which include Republic, Saint@RKCR and VML London.

As well as the traditional advertising both online and off it is also being reported that the corporation is also looking to recruit an agency to take care of a campaign to promote its portfolio of radio stations across the country.

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