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Avoid mistakes in social media marketing

By Alistair Harris

Circle of people around the words 'social network'

The world of ‘new media’ – or social media – can be extremely daunting for small businesses: especially for those depending on social media marketing strategies to increase their return on investment (ROI).

Writing for Forbes, Pamela Springer has created a list of the mistakes that small businesses commonly make when utilising social media.

Here is just a small selection:

  • Not Having a Plan in Place – Although free to use, social media platforms require an investment of time, and in business, as Springer states, ‘time equals money’. Taking the initial steps to question what you actually aim to achieve for your business from utilising social media is important. Once determined, the amount of time and resources that are going to be invested can be planned for – providing a more structured approach and one that’ll ultimately make it much easier to achieve goals.
  • Not Investing Time – As previously mentioned, time is important in business; it’s important in social media marketing too. Not investing enough on a consistent basis will lead to disappointing results. Even an investment as small as ten minutes a day is a great way to start.
  • Not Listening or Engaging Correctly – Constant talk about your business will put people off in social media – remember the platform is there for engagement. Involve yourself in conversations with new people, and always respond to questions or comments; putting the effort in to respond to people will help to build up a useful rapport and possible sales.

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