According to ukmarketingnews.com, ASOS is introducing a social sign-in feature into its website to allow users to share their purchased products on social media platforms.
The company plans to make more changes to implement Facebook and Twitter into their marketing strategy, to prove to customers that they are more than just an online retailer.
Ecommerce director, James Hart, said:”After search, Facebook is the single biggest referrer of traffic to our site and is very important to us because it will enable us to talk to our customers directly.”
Mr Hart also commented on how a change in focus to marketing on mobile devices will be essential for the company to move forward in 2011. Work is currently underway developing ASOS applications for the iPhone and iPad.
“When many people wake up in the morning, they reach over for their iPhone and click the ‘F’ for Facebook to find out what their friends are up to. We want to be the site that people click the ‘A’ to find out what is going on in fashion, he added.”
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