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Ad spends set to go through the roof

By Lauren Myatt

Interconnected people standing on the words 'social media marketing'

With recent reports in the media stating the importance of social media marketing, a new report today has suggested that ad revenues are set to explode over the next four years.

The prediction reported on news.accuracast.com was made by analysts in BIA/ Kelsey’s U.S Local Media Annual Forecast (2010-2015). They report that social media ad spend is any money that is not spent on virtual goods, rewards and social gaming.

Currently most of the revenue on social media sites is made up from display adverts which, according to statistics generated $2.1 billion in 2010. However following the statistical trend this is estimated to generate around $7.7 billion in 2015.

Andrew Shotland of Social Local Media says: “Over the next few years, social media factors will become a core element of various ad networks, which will in turn drive increased advertiser spending and innovation.”

A report in eMarketer in January suggested that Facebook ad revenues had increased by $1.86 billion in 2010 and it estimated that the ad revenue will increase to $4.05 billion in 2011.

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